Wednesday, November 30, 2022

Let's Discuss The Rouge Dior Lip Coffret Gift Set: Less Is Not More Dior


Frankly, I've been keen on but never purchased Dior's annual holiday Coffret Lipstick Sets -- in 2022 it's called Rouge Dior Lip Coffret Gift Set (see above image👆) -- but I enjoy Christmas browsing and always look for the limited edition gift bag, um set after Thanksgiving.
 
2018 edition - photo pulled from the internet, it is my favorite design - a constellation

Over the last few years, it sold for $175 and included 6 lipsticks, a lipstick holder, and a popular cosmetic bag that customers enjoy using as a clutch purse, as well as, finding clever ways to add hardware, converting it into a small shoulder or crossover bag. It's become a convention among handy Dior beauty buyers.

2019 edition

This holiday season after a tough couple of years for many consumers, how are the luxury brands treating their loyal customers? By hiking up their already steep prices and giving clients even less value for their money. One retailer is Chanel whose, classic double-flap bag rose in price to just under $10,000 without improving its craftmanship.

2020 edition of the gift bag.

Dior is now charging $240 (a $75 price increase) for this year's Rouge Dior Lip Coffret Gift Set but has reduced the lipsticks to only 5. Adding insult to injury, the gift bag no longer has a faux leather outer surface, but is hard plastic! Dior added a gold metal clip-on chain to the plastic box, so consumers no longer have to be clever to turn it into a crossover bag, and yet it's plastic! Really Dior?

Here's a clever YouTuber showing us how to convert a 2021 Dior makeup case into a bag.

Why are multi-million dollar companies treating their customers this way? In fact, skimping them! Charging customers more and giving them less. And ... how will loyal customers respond?

As a longtime admirer of Dior and Chanel, I'm disappointed! I suppose I should thank the exclusive duo for removing all potential temptation, but I'd much rather appreciate top-of-the-line quality and fair pricing.


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2 comments:

  1. Yes, very disappointing Dior. It is a sign of the times, and I am noticing it here in Australia too. Many consumer goods have deteriorated in quality and increased in price. It takes the fun out of shopping :) We are retaliating by spending less on Christmas this year.

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    1. I'm with you, Trish! These luxury brands are raking in huge profits. It's in their best interests not to diminish or reduce their goods. Also at some price hikes, smart consumers should say, no way, and find new retailers who care about their customers!

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