4U By Tia Is Created For Curly Hair

Although all hair textures are biologically the same, made mostly of protein, namely keratin, curly hair forms deep in the scalp from a curved bulb and takes its spiral shape from irregularly distributed keratin.

Curls are naturally drier and more porous than straight hair. They are more fragile plus tend to take more abuse from daily styling; and finally due to their shape, conditioners have a tougher time migrating from the root to the end of curly hair.

4U by Tia is a brand founded by actress Tia Mowry offering a line of natural hair care products based on science for curly hair. 

Although not dirt cheap, it is created with good clean ingredients and sold at Walmart and Target so regular people on a budget can afford high-performance haircare to "elevate their curls." 

4U By Tia has lavish products to clean and condition your naturally curly hair; nourish and treat it; or tame and style it.

Because products designed for curly-and-people-of-color are made to be mild for hair that tends to be drier and more delicate, I think nearly every head can use it. 

Surprised? Here's why: Clean, natural ingredients made to stop stripping your scalp of its natural oils can benefit every hair type. I've had no issues using gentle formulas on my straight Caucasian hair.

Wishing a Happy Juneteenth to my fellow Americans and a few other countries who observe it!

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