Look For An EWG Certification On Beauty Products

EWG stands for Environmental Working Group, an American non-profit organization that specializes in research and advocacy for human health and the environment. In the beauty industry, it is best known for its Skin Deep Database, a website where consumers can find a 1 (low) to 10 (high) hazard score to reflect unclean ingredients contained in their cosmetics. Beyond its rating system, the EWG runs a certification program. The EWG VERIFIED® seal on a makeup product means the cosmetic has passed the EWG's strictest standards, avoiding all of the group’s chemicals of concern. A product’s ingredients must also be fully disclosed (transparent) and be manufactured with robust safety practices.

A recent FDA report found 51 Forever Chemicals (PFAS) in the ingredients of over 1,700 products, frequently found in mascara, liquid lipsticks, and foundations. Forever chemicals are synthetic substances that companies add to makeup to improve durability, water resistance, and texture. Forever chemicals are bad because they never break down and have been linked to cancer and immune system suppression. Imagine using a mascara for years that contains chemicals that are compromising your immune system!

Despite some criticism from the beauty industry, the EWG VERIFIED® seal is your guide to safer personal care products. The organization doesn’t award its seal to brands but to a brand’s individual products. Its database is a useful tool in protecting your health!

3 brands that have the EWG VERIFIED® seal of approval on many of their cosmetics are:

Well People, which describes its products as makeup on the outside and skincare on the inside. It is a clean makeup powered by plants.

Ilia Beauty is highly rated for its clean ingredients and formulas that deliver a natural “your skin but better” glow.

RMS Beauty - offers natural makeup and skincare made with certified organic ingredients.

The EWG rates 1000s of products based on ingredient safety. You can check your favorite cosmetics in the Skin Deep Database to discover if they are clean or not.👄

 

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Mad Hippie Skincare and Cosmetics

cheek and lip tint - a favorite!

Mad Hippie's skincare, sunscreen, and makeup, which are available at Walmart, Ulta, iHerb, and Amazon, have top-notch ingredients. I wasn't as familiar with the retailer's motto but it's fabulous too: "From helping inspire people to make healthier choices, to raising awareness and support for the environment, Mad Hippie is committed to a brighter, better tomorrow."

Now let's discuss what the beauty brand's products offer consumers. Its skincare is transparent, clean, and lightweight and its makeup is natural and vegan with colors to create flattering, healthy, and polished looks. There are no parabens, phthalates, synthetic fragrances, dyes, petrochemicals, PEGs, or SLS in its beauty products.

Using the term organic is expensive for small business brands to go through the process to acquire the term for their products. Some small companies sell organic products but can't use the term. Instead, they use the word natural to describe their products. However, there is no definition, and the standard of what constitutes natural hasn't been established. So here on the blog, I tend to say clean by looking at the ingredient list and also seeing what's not in a formula.

The beauty editors at Marie Claire call Mad Hippie's skincare and cosmetics magic while THE SAVVY SHOPPER loves its value for quality price points! Mad Hippie is a brand that proves you don't have to empty your wallet to buy high-end skincare or makeup! Business models determine costs not the quality of products. Why not support your friends (who love you!) and avoid retailers who gouge (but don't love you back)!

Judging by what Mad Hippie puts in its beauty remedies coupled with what it charges its customers, this beauty line is one of our friends! Check them out.

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