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| Effy on its website and Macys |
Effy sells its jewelry on its own website, by appointment at its headquarters in New York’s diamond district and at major retailers like Macy’s, Saks 5th Avenue, Belk, JC Penny and Nordstrom Rack. They also set up international boutiques on cruise ships where I suggest you don’t make impulse buys on big ticket items you may regret later!
Effy has an eye for beautiful design on commercial grade fine jewelry. Customers are not buying or paying for top-grade or heirloom quality diamonds, sapphires, rubies or emeralds. You do get real nature-grown or lab-grown gemstones and real 14k gold at reasonable costs that people with jobs can save up for to purchase. Certainly not cheap, but mid-priced fine jewelry.
You’ll get the most attractive prices at Macy’s and Belk as these two department stores frequently offer the best promotions. You can put a piece of jewelry on a wish list, then wait for the higher discounts of 25% - 30% off -- the ideal time to ponce!
Two causes increased the price of jewelry in recent years: The price of gold rose, and the Trump tariffs put a tax on diamonds.
Consider lab-grown gemstones if you want gemstones bigger than 2 carats because the price of over 2 carats increases exponentially. Lab-grown gemstones are physically, chemically, and optically the same as earth-grown gemstones. They cost less partly because presently people will pay more for natural-grown gemstones. In the future with wider acceptance, this will likely change, and well-known jewelers have began setting their collections in gemstones of both origins. Never buy jewelry for its resale value as jewelry is a luxury buy and not a true investment. Usually we lose money by reselling jewelry. Along with 14k gold, Effy sets some of its jewelry in 18k gold and with gemstones over 2 carats for high rollers with deep pockets. In early December Effy annually has a trunk show at Macy’s Herald Square featuring its higher priced biggest gemstones. I attended one year, and it was fun trying them on! I advise customers to shop mindfully at such special events. Don’t break the bank because large, gorgeous gemstones are sparkling in your face!
Bracelets, earrings and rings cost less. Necklaces tend to be the most expensive piece in a set because more gold and/or gemstones are used to make it. On a budget, you can usually buy the earrings and matching ring for less than the cost of a necklace. You’ll get just as much if not more joy out of wearing the sparklers that fit your budget! Finally, if you buy classic pieces that are versatile, you can wear them daily ... and to fancy galas. Signiture pieces tend to stay in a box. After you splurge on a luxury item like jewelry, you should get a burst of endorphins every time you look at it on your neck, wrist, finger, or ears. Get your money’s worth by tossing out the box and wearing it!
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