Look For An EWG Certification On Beauty Products

EWG stands for Environmental Working Group, an American non-profit organization that specializes in research and advocacy for human health and the environment. In the beauty industry, it is best known for its Skin Deep Database, a website where consumers can find a 1 (low) to 10 (high) hazard score to reflect unclean ingredients contained in their cosmetics. Beyond its rating system, the EWG runs a certification program. The EWG VERIFIED® seal on a makeup product means the cosmetic has passed the EWG's strictest standards, avoiding all of the group’s chemicals of concern. A product’s ingredients must also be fully disclosed (transparent) and be manufactured with robust practices to ensure safety.

A recent FDA report found 51 Forever Chemicals (PFAS) in the ingredients of over 1,700 products, frequently found in mascara, liquid lipsticks, and foundations. Forever chemicals are synthetic substances that companies add to makeup to improve durability, water resistance, and texture. Forever chemicals are bad because they never break down and have been linked to cancer and immune system suppression. Imagine using a mascara for years that contains chemicals that are compromising your immune system!

Despite some criticism from the beauty industry, the EWG VERIFIED® seal is your guide to safer personal care products. The organization doesn’t award its seal to brands but to a brand’s individual products. Its database is a useful tool in protecting your health!

3 brands that have the EWG VERIFIED® seal of approval on many of their cosmetics are:

Well People, which describes its products as makeup on the outside and skincare on the inside. It is a clean makeup powered by plants.

Ilia Beauty is highly rated for its clean ingredients and formulas that deliver a natural “your skin but better” glow.

RMS Beauty - offers natural makeup and skincare made with certified organic ingredients.

The EWG rates 1000s of products based on ingredient safety. You can check your favorite cosmetics in the Skin Deep Database to see how clean they are.👄

 

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