Every December Pantone studies fashion, art, music, home decor, and the internet to predict the color of the coming year. The 2023 Pantone color of the year, Viva Magenta, is bold and a sibling of crimson. It's a hybrid hue that is a balance between warm and cool, which makes it very wearable on a range of skin tones. I love it both as a main or pop of color!Chanel always launches their classic flap bag in Pantone's color of the year, but unlike black with gold hardware, the flap bag in a color never holds its value on the resale market, and the bags after ongoing price hikes are super expensive.
Despite liking the double-flap bag in viva magenta, nowadays it would take my fairy godmother for me to consider acquiring the classic bag in any color. Here's one listed on Fashionphile, the resale market that still costs far too much!
As reported in the
New York Times according to color scientists, technically magenta doesn't exist. No wavelength of light corresponds to it. Magenta is just an area where blue fades into red.
For sure, I won't get tired of this color, and I predict unlike the colors of other years, viva magenta will stick around indefinitely. It's too pretty and too wearable to leave after 2023 goes.
Viva magenta is the color of the leather skirt, not the sweater which is more pink than crimson, and as you can see the internet can vary the color on color swatches. We need to see it LIVE!
You may also enjoy:
