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But a price drop on a stellar makeup brush (that is also unwisely being discontinued) is too good not to share!
Last year I bought a quality makeup brush from the IT For Ulta Velvet Luxe line. The brushes in that particular line, are plush, soft, firm, precise in the application; and never, ever shed. In other words, everything we want: It is hands down the best makeup brush I've ever used!
Retailing at $48, I was happy to get it on sale for $24. In the future, I knew I had to buy more makeup brushes in the Velvet Luxe line to replace inferior brushes ... when they again went on sale. Although on sale, the money still adds up!
Not until a year later did I return to Ulta to buy my 2nd (a blush) brush. To my great surprise, Ulta is out of stock of the It Velvet Luxe blush brush (as well as many of the other Velvet Luxe brushes which do other jobs expertly). Why??? Because IT Cosmetics is in the process of discontinuing their Velvet Luxe variety of brushes. Insane!!! ~~ as their new brushes -- at the same price -- are inferior! They are not as soft or plush! So double trouble!!
Readers, the light at end of the tunnel is ... you can (while supplies last) still buy the IT For Ulta Velvet Luxe brushes on eBay for even less money than Ulta's best sale price.
I own 4 of the IT Velvet Luxe brushes: LBD Powder #307; Plush Foundation #304 (a multi-tasker, I use it for blush and bronzer); Soft Focus Sculpting #315 (blush); and I just ordered the Empress Fan brush #324 (such a price drop why not? ... to set makeup with finishing powder). I also like the Kabuki brush -- it's the biggest of the brushes. If you don't mind the size, you can use it in place of the #307 and #324 brushes. Truly once you pay for an item and walk out the door, it's nobody's business how you use it!
As to why IT Cosmetics is replacing their superior Velvet Luxe brushes with less plush, or stiffer bristles I haven't a clue. THE SAVVY SHOPPER doesn't like change unless it's an improvement. :(
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Dearest Debbie,
ReplyDeleteWhen a line is that good, why then discontinue it?!
That really is puzzling...
Still enjoy all of my Chanel brushes and they will last me a life time.
Hugs,
Mariette
My best guess is IT Cosmetics had a contract with Ultra to sell the Velvet Luxe line of its brushes, and that contract expired. IT Cosmetics makes several lines of i brushes and probably got a better deal with Ultra to sell its brushes with a variation and new name. I think it's absolutely a marketing decision ... some people who bought the old brushes will want the newest, the new launch of brushes. The beauty industry is all about new launches. Commerce, baby! :)
DeleteI have found that this site is very informative, interesting and very well written. keep up the nice high quality writing. Velvet Bling Makeup Brush Set
ReplyDeleteIt's such a shame that IT Cosmetics is discontinuing their Velvet Luxe makeup brush set, especially since it’s one of the best I’ve ever used! The plush, soft bristles and precise application make it a must-have for any makeup lover.
ReplyDelete