Pretty LeVian Couture Emeralds

LeVian is a jeweler known for its chocolate diamonds and use of bold, vibrant, slightly-off-the-beaten-path colored gemstones like blueberry sapphires and passion rubies. The family run retailer since the 15th century has also maintained its Persian orgins in some of its designs. Personally, I don’t own any of its commercial-grade jewelry sold at Macy’s, Saks or Belk department stores.

Still 2 pieces from LaVain’s High Jewelry Platinum Collection really caught my eye! I (not my bank account😛) can envision wearing them as they are classic and gorgeous!

The Dora is a pair of earrings featuring 9.22 carats of pear-shaped Costa Smeralda Emeralds™ interlaced with 2.65 carats of marquise, pear, and round Vanilla Diamonds™ crafted in 18k Vanilla Gold™.

The Aelia is a 13.53 carat Costa Smeralda Emerald™ in 18k Vanilla Gold™ framed by .86 carat of Vanilla Diamonds™ in a floral pattern.

You may wonder what exactly are Costa Smeralda Emeralds™, Vanilla Gold™ and Vanilla Diamonds™? I had to look it up:

"Le Vian uses Vanilla Gold to describe its unique 14k or 18k white gold alloy, which is designed to be very white and often eliminates the need for rhodium plating. Vanilla Diamonds are Le Vian's branded, specially selected, high-quality white or near-colorless diamonds chosen to sparkle against their colorful, food-named gold and gemstone collections.” 

"Costa Smeralda Emeralds are high-quality, natural, and untreated emeralds ethically sourced from Zambia and Brazil, exclusively marketed by Le Vian.” The hue of the emeralds are a deep forest green.

I think of the terms as more of a marketing tool but once you know their meaning you do understand what you’re getting.

It’s unlikely and impractical for us average wage earners to buy high jewelry, and yet it’s great fun to see! For one, the stones are rare as they are usually big with fewer flaws. Super ogle-worthy!!

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Effy sells its jewelry on its own website, by appointment at its headquarters in New York’s diamond district and at major retailers like Macy’s, Saks 5th Avenue, Belk, JC Penny and Nordstrom Rack. They also set up international boutiques on cruise ships where I suggest you don’t make impulse buys on big ticket items you may regret later!

Effy has an eye for beautiful design on commercial grade fine jewelry. Customers are not buying or paying for top-grade or heirloom quality diamonds, sapphires, rubies or emeralds. You do get real nature-grown or lab-grown gemstones and real 14k gold at reasonable costs that people with jobs can save up for to purchase. Certainly not cheap, but mid-priced fine jewelry.

You’ll get the most attractive prices at Macy’s and Belk as these two department stores frequently offer the best promotions. You can put a piece of jewelry on a wish list, then wait for the higher discounts of 25% - 30% off -- the ideal time to ponce!

Two causes increased the price of jewelry in recent years: The price of gold rose, and the Trump tariffs put a tax on diamonds. 

Consider lab-grown gemstones if you want gemstones bigger than 2 carats because the price of over 2 carats increases exponentially. Lab-grown gemstones are physically, chemically, and optically the same as earth-grown gemstones. They cost less partly because presently people will pay more for natural-grown gemstones. In the future with wider acceptance, this will likely change, and well-known jewelers have began setting their collections in gemstones of both origins. Never buy jewelry for its resale value as jewelry is a luxury buy and not a true investment. Usually we lose money by reselling jewelry.

Along with 14k gold, Effy sets some of its jewelry in 18k gold and with gemstones over 2 carats for high rollers with deep pockets. In mid November Effy annually has a trunk show at Macy’s Herald Square featuring its higher priced biggest gemstones. I attended one year, and it was fun trying them on! I advise customers to shop mindfully at such special events. Don’t break the bank because large, gorgeous gemstones are sparkling in your face!

Bracelets, earrings and rings cost less. Necklaces tend to be the most expensive piece in a set because more gold and/or gemstones are used to make it. On a budget, you can usually buy the earrings and matching ring for less than the cost of a necklace. You’ll get just as much if not more joy out of wearing the sparklers that fit your budget!

Finally, if you buy classic pieces that are versatile, you can wear them daily ... and to fancy galas. Signiture pieces tend to stay in a box. After you splurge on a luxury item like jewelry, you should get a burst of endorphins every time you look at it on your neck, wrist, finger, or ears. Get your money’s worth by tossing out the box and wearing any jewelry you buy!

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Great news: Retailers are opening their doors and offering sales to welcome customers back! The following deals are too good and tempting to pass up:

1) Macy's is offering a 50% - 75% epic summer sale on apparel, shoes, handbags, and jewelry. What a lovely 20-carat emerald tennis bracelet above, which is also offered in certified rubies. The sale includes more expensive necklaces, bracelets and rings. As an example, I selected a lovely budget-friendly piece that won't break the bank! In sterling silver (a precious metal), plus real emeralds for the price of costume jewelry. If you miss this particular sale, put the item on your wish list on Macy's website, then wait for the sale to come around again. Count on it happening!

2) Old Navy High-Waisted Slim Boot-Cut Yoga Pants - I'm letting my secret out of the bag. In the fall and winter I wear these substantial cotton and spandex yoga pants with a top and blazer for events -- the combo looks like business attire, and nobody is the wiser! The pants are jet-black, opaque and smooth, and they are so comfortable! The high-waisted slim boot-cut suits me, but there are several styles of yoga pants for every~body. Best deal for the quality in town. None better!

3) Crew-neck t-shirts - This year it was time for me to replace old, weathered t-shirts. Based upon quality alone, the t-shirts from L.L. Bean, Landsend and Uniqlo in the order listed are what I like buying. Although L.L. Bean is my top pick for high caliber t-shirts, I buy t-shirts from all 3 merchants based upon the price, sales, and colors available. All 3 retailers have good quality cotton t-shirts to last for several seasons of wear. A few weeks ago, I went with Landsend. In years past I also purchased t-shirts from Old Navy, but this year they only have neutral colors (white, black, grey), and I love t-shirts in vivid colors! 

4) Old Navy Swing Dresses - I highly recommend buying O.N.'s swing dresses to wear all summer long. Frankly I favor cotton because the fabric lasts longer, but Old Navy makes these practical and cool (knitted) rayon dresses so cheap, it's quibbling. Every spring the retailer returns their swing dresses in new colors and patterns. I got the above floral red dress at the store today for $10.93 on sale! How could I not bring it home!

Certain stores (including Ulta and Uniqlo) are not yet ready for in-store shopping, but you can go to their websites for details on ordering, then can go to the store for "curbside pick up" of the goods. Moreover some merchants offer both in-store and curbside side pickup services (like Macy's, Saks, Bloomingdales, Old Navy, H&M and Sophora). Check the websites of your favorite retailers ... and support them if you can. They want you back and are showing it with sales and extra services. Show brick and mortar stores some love! They were hurt by the shutdown. Let them know you're glad to be back!


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