Wednesday, March 14, 2012

KNO Clothing Is Fashioned To End Homelessness

The models are students from The University of Pennsylvania 
KNO Clothing is not your typical fashion house, but an online retailer on a mission to end homelessness.  Co-founders and college friends, Stephen Caldwell and Anthony Thomas, first noticed the plight of homelessness in Pennsylvania, where they lived and saw that not enough was being done to restore the lives of people experiencing it.  So in November, 2010 they launched KNO Clothing, which uses 50% of its profits to fight homelessness and poverty in America through fashion.
Customers can feel good about a purchase.  For every article of clothing sold, the company donates an item to a homeless person.  Working closely with non-profits to determine needs, KNO also funds local agencies who provide shelter and services for the homeless.  So far the company has helped cloth over 500 people and house over 11,000 people in 102 communities.

KNO began selling t-shirts and expanded to tanks, polo shirts, hoodies and dresses.  The garments are soft and casual.

It is clothing produced with workers in mind.  KNO uses fairly traded and organic cotton, or a sustainable blend of organic cotton, recycled polyester and natural rayon fibers.  The company supports eco-friendly growing methods and is concerned about fair wages, the safety of the people who make the clothing, plus giving back to local communities.

A video on the website says it best: "KNO Clothing is more than the threads on your back. … [It's] fashioned to end homelessness."
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1 comment:

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