The heart-shaped luxury purse trend wouldn't have caught my eye had Sophie Shobet not featured it on her YouTube channel (see sidebar for her link) in addition to it being near Valentine's day.
Adorable as they are, I don't plan to buy into the trend. It's too much money to spend for a novelty bag that due to its shape likely won't hold all one's essentials ... plus I'm not a bag maven. My tendency is to buy a goes-with-everything black crossover bag, then I don't think of buying more bags until it wears out. That said, different strokes for different folks, and the heart-shaped pocketbook is feminine and super cute!
Why all the designers are launching heart-shaped bags in 2022 I haven't a clue. There's no research to explain it. Why do you think it's a trend?