Walk Into The RealReal On Madison Avenue

Photo: The RealReal

The Upper East Side has a new upscale neighbor. In May renown online consignment trader, The RealReal, opened its 3rd brick-and-mortar store at 870 Madison Avenue (joining its sister stores located in Manhattan's Soho and Los Angeles, CA).

Photo: Fashion United

And like the others, the new Upper East Side shop will buy and sell luxury goods. On the street level customers can view, touch and purchase an assortment of carefully curated designer bags, fine jewelry, watches and art from Chanel, Hermes, Louis Vuittron, Stella McCartney and others. The 2nd floor has a suite of offices to appraise high end belongings that collectors and Upper East Siders no longer want. Sellers (i.e. consignors) can either drop off their articles, or schedule free valuations from The RealReal's team of in-house experts. 

Likewise, buyers (i.e. customers) can drop in to browse, or book exclusive services from personal styling to viewing top-market goods such as Birkin bags or Rolex watches.

Consider this a bonus listing to last Thursday's blog on Manhattan's 5 top Luxury Resale Shops. It's within walking distance of the others, and I didn't include it because, The RealReal on Madison Avenue was meant to be only a popup shop, but an upstairs appraiser told me on Friday, the Madison Avenue location is now permanent.

Photo of 2nd floor appraisers' suites: Footwear News

As a general rule, I don't recommend re-selling stuff because you usually get less than what you paid for it, however, if you have pricey things you rarely use, you can still recoup a descent amount of money for what is now sitting around collecting dust. Perhaps you bought the wrong thing; you can recover some greenbacks for merchandise that's perfect for someone else. Declutter and use your sale money more wisely. 

For a myriad of reasons, resale is the new retail. But now you can logoff your computer and walk into the shop on Madison Avenue to buy or sell top-tier and unique goods in excellent condition, going from one owner to another, often at a good price.


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