Friday, August 28, 2026

Eye Candy Friday: Cartier, LeVian and Van Cleef & Arpels

LeVian: Rarest Blue-Green Paraiba Tourmaline Gemstone

High jewelry is always fun to see, whether it's due to the spectacular design of top jewelers or the clean, heirloom-quality gemstones. What’s not to like? Well, the price, which has so many zeros that regular wage-earners can’t afford to buy it. At least we are spared the temptation, right? And we can be inspired to find budget-friendlier pieces that give us the characteristics we find attractive. 

Cartier’s Pathère Collection of white and yellow diamonds, or diamonds and emeralds

Nonetheless, never buy the so called more affordable lines from Cartier, Van Cleef & Arpels, or Bulgari, etc., etc, etc., because these same luxury brands that craft the high jewelry we admire charge inflated prices for their lesser lines, and you’ll pay thousands of dollars mainly for the names alone, not for the amount of gold or the quality of gemstones you’ll get. LeVian is the exception, as it sells its lower-end consumer-grade jewelry at major department stores such as Macy’s, which also runs its own sales.

The center vivid yellow diamond weighs 10 carats.
One place where you don't pay the inflated markup charged by the luxury brands named will surprise you. Costco! The discount retailer applies a low markup of roughly 14% to 15% on its fine jewelry. Unlike at Harry Winston, Cartier, or Van Cleef & Arpels, at Costco you’re paying for the gold, gemstones, and a small markup to keep the lights on, not a 500% markup for a fancy box, tissue paper, and a name.

Costco sells real gold and sterling silver. In the USA, real gold is regulated by stamps that state its purity, either by karat designation or fineness number (representing parts per 1000 of pure gold, and you will see these marks on fine jewelry at Costco):

- 24K (999): 99.9% pure gold (24 out of 24 parts)
- 18K (750): 75% pure gold
- 14K (585): 58.5% pure gold
- 10K (417): 41.7% gold, which is the minimum karat allowed to be sold as "solid gold" in the United States. 

Likewise, real sterling silver is marked 925 (92.5% pure silver and 7.5% other metal to harden it) in the USA.

So now let’s ogle the very expensive high jewelry pieces and cute leopard.
LaVian Neon Blue Paraiba Tourmaline™
All images are from the respective jewelers’ ads or websites. Google the name of the collection for more information on the pieces. A look is all I need today since buying them is as out of the question for a Savvy Shopper as petting that pretty predatory leopard:
 "Goodness, what big teeth you have!"🐆

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