THE SAVVY SHOPPER turns 7 years old today! How time flies.
I began the THE SAVVY SHOPPER because seven years ago, the consumer magazine where I worked, was busy developing its online presence, and at the time I noticed that all newspapers and magazines were doing the exact same thing, so intuitively, I knew that anyone who wants to write would have to know about websites. How to learn? Start one.
What I didn't know was how important social media would become, and how the internet would effect print journalism. Seven years ago, Pinterest was still in its infancy. Instagram and Snapchat didn't exist. No one knew what to do with Google+. News, entertainment, fashion and beauty bloggers weren't prominent, and people (in error) still said "I twitter when they meant I tweet."
How times change! For better or worse, now everybody is on the internet. Ordinary people have a platform. A voice. Content comes from everywhere. Publishing is quick and easy with the click of a button. Personally, I think the positives are many. The world has opened up.
At THE SAVVY SHOPPER, we are a global community. Thank YOU for enriching my world. And now, here's to another year of living, learning, writing and sharing.
Let's eat a cupcake in solidatory!
oxox
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