Demarson New York has been featured in Vogue, WWD, Harper's Bazaar, NBC's Today Show, and now finally on THE SAVVY SHOPPER. As the song goes, How lucky can you get?😁 Of course, launching a blooming jewelry line is the result of having a vision and experience in the industry combined with hours of hard work and a good publicist. 
The retailer's founders, Jason Crantz and Marcela Ponce, design modern, bold, edgy pieces that look beautifully crafted. I love the aesthetics and sophistication of the pieces, yet I caution all savvy shoppers against buying a collection of fashion jewelry. If a piece speaks to you and you know you'll get lots of wear and compliments out of it, go ahead and treat yourself. Some of the jewelry I've posted gracing the post you'll find discounted under the website's Sale Archive Tab.
Still, in lieu of collecting fashion jewelry, it's smarter to save up for fine jewelry, 14k or 18k gold, set with your favorite precious gemstones: diamonds, emeralds, rubies, or sapphires.
Although more expensive, all you really need are a few pieces of fine jewelry that you'll wear time and again over decades. For jewelry lovers, it's worth saving up to buy.
Fashion jewelry is usually less expensive than fine jewelry and yet not dirt cheap. With fashion jewelry, you pay for the design but don't get real gold or real gemstones. However, there may be places where wearing fine jewelry would make you a target, making the adornment of fashion jewelry safer.
At times 925 sterling silver jewelry -- also a precious metal and sold as fine jewelry -- is cheaper than fashion jewelry and is by far more affordable than gold. That said ... 
Demarson's popularity with fashion editors is understandable. Its cutting-edge earrings, rings, bracelets, and necklaces are eye-catching. The brand stands out. Upscale stores like Nieman Marcus and Nordstrom carry the line.
