Target Your Skincare: Naturium

Photo: Yahoo

Although I try to give equal coverage to all the categories featured on the blog, I'm finding great affordable skincare lately and so won't hold back: A 3rd beauty blog (plus my thoughts) in a row.🙂 💋

Target Express stores are opening all over Manhattan. As concerned as I am for Mom and Pop shops (which I also support), I can't deny liking the decent selection, convenience and savings on every day staples at the big box retailer. In the Target aisles, there are some top-notch skincare, including cleansers, serums and moisturizers costing $25 or less. The next time you go, take a look at Naturium. Online ... 31 products are listed. At the brick and mortar stores, what's available on any given day can be hit or miss, therefore if I see a frequently used item in stock on the shelf, I buy two.

Naturium is a skincare brand launched by Ben Bennett and Susan Yara in 2020. (In fact, Ms. Yara who is also a YouTube influencer, got in trouble with her fans by promoting the brand on her channel without telling them she is a co-owner!) The products are formulated to be natural, clean, non-toxic and green. They are vegan, except for the Intense Overnight Sleeping Cream which uses ethically sourced honey. Everything made is cruelty free, paragon free, skin-compatible, artificial fragrance-free, and dermatology tested. Naturium proudly follows science to continue to learn and improve its skincare. Sounds good, no?

Photo: hip2save

The most popular Naturium items include: Vitamin C Complex Serum, Retinol Complex Cream, Vitamin C Super Serum Plus, Niacinamide Gel Cream 5% and Niacinamide Serum 12% Plus Zinc. 

The cost of buying 5 products, even reasonably priced, adds up; so I recommend starting with the Vitamin C Complex for daytime use and Retinol Complex Cream for nighttime use. The pair is likely all you'll need. Consider the Vitamin Super C Serum Plus (it is a mixture of vitamin C and Retinol, hyaluronic acid and niacinamide) if you can only afford to buy a single face serum. Ideally, you want to use these ingredients separately, yet a better one (as a combo) than none! The other serums address individual skincare concerns that you may or may not have, so save your money when possible.

How impressive that a new beauty brand like Naturium started by a YouTube influencer, got Target to sell its products in such a short span of time! We all have brilliant ideas and dreams (just ask me!), but it takes luck, hard work, perseverance, connections and money to get them to market!💋👏

A head's up: The next blog will introduce you to another gemstone. Watch this space on Thursday!

You may also enjoy:

Jaclyn Smith's Anti-Aging Skin Care

Cosmeceutical Skin Care ... Say What?

The Ordinary Skincare Is Extraordinary

Simplifying My Daily Skincare Routine