Know The Minimalist Skincare

Photo: Minimalist

A savvy shopper needs to have a selection of brands to get the best value on skincare. Feel free to enter the words "skincare," "serum," and "anti-aging" in the blog's search box on the upper left to learn about some amazing brands that like today's featured line focus on efficacy, transparency, and affordability.

The Mininalist is a high-performance skincare brand with an array of cleansers, serums, moisturizers, and sunscreen based on science to address a range of skin concerns. The company was launched by 2 brothers (one a scientist, the other with a business background) in October 2020 to make low-cost skincare available in India because, at the time, The Ordinary (launched in August 2016) wasn't on shelves in India. Today both brands sell in both India and the USA, so everybody wins! The consumer has choices galore! Mohit Yadav is the CEO and co-founder with Unilever as an investor.

Although the Minimalist is not The Ordinary and The Ordinary is not the Mininalist, here's what they have in common: Clean packaging, transparent information, and ingredients that are scientifically formulated at rock-bottom prices -- all fantastic! While many consumers can get all their skincare needs met with products developed solely by The Ordinary or solely by the Minimalist, the Mininalist is especially good at offering a wide range of chemical peels and sun protection. If you have acne or rosacea, you'll have a greater selection of treatments from the Mininalist. An emphasis on treating acne explains why the Minimalist offers more chemical peels than The Ordinary. There's also better sunscreen at the Mininalist possibly because the company started in India, a continent where the population needs good sun protection.

The more knowledgeable you become about skincare ingredients and what you want your skincare to do, your appreciation for companies like the Mininalist and The Ordinary grows. Initially, it might seem confusing and like lots of work to learn about what ingredients to buy, but after you do the research to know, you know.

Moreover, sometimes the two companies pair or combine ingredients differently, and I think this also gives customers a greater chance to personalize their skincare. So for consumers, it's awesome to have not one, but two companies with stellar ingredients for less on the market! Hats off to The Ordinary for changing the skin suspension game, as well as, to the Mininalist for expanding it!🎩

2 Conversions: Retinol --> Retinaldehyde --> Retinoic Acid

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