At the time of purchase, I didn't realize Laura Geller targets makeup for mature skin. I simply knew that the colors were gorgeous and the formulas were high-end. As it turns out, the makeup is embedded with anti-oxidants and other good-for-the-skin ingredients. The essential collection -- baked foundation, baked blush, and baked highlighter -- gives you a light to medium natural shading with rosy cheeks, a healthy glow, and a flawless complexion. I highly recommend them!
Laura Geller's website helps clients find products to address individual face concerns such as fine lines, sallow skin, dark spots, redness, or sensitive skin.
When at T.J. Maxx (or T.K. Maxx outside the USA) keep an eye out to spot Laura Geller's line of lipsticks, blush, foundation, and other beauty items to try (full-sized) at a steal! I like everything I bought from the label thus far.
Without breaking the bank, you could start with a lipstick (it's very creamy) and a baked blush (it's richly pigmented) and go from there. Once you get hooked and buy directly from the beauty retailer's website make sure to sign up for customer rewards and take advantage of its promotions!
BTW: I've heard T.J. Maxx is such an important vendor to major names that often a specific quantity of their products are earmarked to go directly into T.J. Maxx's retail stores alongside merchants such as Macy's, Saks, or Nordstrom. It's not simply last year's stock that doesn't sell, but units of new collections going directly to T.J. Maxx.