Photo: The Talk |
Product placements provide a steady income stream by driving product sales. Retailers benefit by reaching a wider audience, and television networks rely heavily on advertising revenue to pay for the production of their shows, which is why we are subjected to TV commercials.
Photo: GMA |
Nowadays television hosts including news readers, meteorologists, and medical doctors regularly join product promotors in the demonstrations of 5 or 6 products claimed to be offered at a discount during the show.
If viewers buy the featured products the talk shows get commissions (a cut of each sale) or affiliate sales revenue for driving viewers to buy the products.
Yet, I'll confess, I'm getting tired of them. It's beginning to feel like the home shopping network is taking over talk shows and we're watching infomercials disguised as program segments. The featured products are fairly random from skincare to cooking or exercise equipment and clothing. Usually, we're given 24 hours to go to a specially set up website for the network (which tracks the sales) to grab a deal.
Photo: The Today Show |
Are television audiences bombarded by sales pitches coming into their living rooms spending more than they should?
And lastly, is the line between journalists and promotors on GMA, CBS Mornings, and The Today Show getting blurred? Is replacing genuine content with selling commodities ruining talk and morning news shows? Certainly, a show's attempts to make money must be balanced by offering viewers substance of value.