Although I examine and admire many luxury bags I don't own any such as Hermes, Chanel, or Louis Vuitton. I'm a lover and owner of 5 Coach bags.
As it turns out Tapestry, Coach's parent company, is buying Capri Holdings, the parent company of Versace and Jimmy Choo, brands that position themselves as luxury goods. On the other hand, Coach since 1941 has always marketed itself as a fine leather goods company, not a luxury brand despite the stellar craftsmanship of its fine leather goods, and I hope with the acquisition of its new luxury targeting holdings Coach never lowers its own standards or raises its prices. Time will tell. Some well-known luxury brands in spite of hefty price tags aren't made as well as Coach!Among its inventory, Coach offers several totes of different sizes and leathers. The Rae Tote is my newest favorite. At 11.1"H x 13.1"W x 5.1"D it's the perfect size to carry all our essentials including a 13" laptop, and yet it's compact and more roomy than enormous. I'm also hugely fond of its glovetan leather, named after the leather used to make baseball gloves. It has 2 inside slip pockets to hold smaller items plus a removable leather zip pouch and crossbody straps. The inside lining is suede. The handles are made to fold on the interior or exterior of the tote and when folded cleverly form 2 perfect "C"s for Coach!
Nothing about the Rae Tote gives me pause except its $750 price tag. Priced well below luxury bags, customers get superb quality and craftsmanship for the money. Still yikes! I want this one more than truly need it, and knowing that a change is coming ... oh Coach lead me not into temptation!👺 Let's hope and pray Coach stays Coach, a fine leather goods merchant outside the luxury market, and its bags won't double, triple, quadruple, quintuple, sextuple ... decuple in price!🙏🙏🙏
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Yes, Rae is indeed a very lovely bag. Let us hope the new arrangements do not change the Coach bags of the future in any way. Not that I will be buying a $750 bag either, lol.
ReplyDeleteWe were born into the wrong class, weren't we Trish? :)
DeleteVery informative blog posting. Coach has been a very good brand thru the years. My guess is that holding company structure allows the various subsidiary companies to brand themselves totally separately. Different brand identities would let the "higher end" products (however defined, that's what marketing is all about) be priced much higher without being diminished by their lower priced brethren (in corp structure) in any way. Contrast that with brands that keep the same name, and start to go "down-market"- and trashing the upper end while doing so.
ReplyDeleteThanks for chiming in with your business knowlege, Barry. Good to have a financial writer reading the blog to add context and insights.
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