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Photo: kingarthur.com |
When shopping for cocoa, there are several varieties that may have you starching your head over which to buy. Here is a handy guild from King Arthur Flour that I will summarize. You're welcome!:

2) Dutch process cocoa - is natural cocoa that's been treated with an alkalizing agent to lower it's acidity. This lets its pure chocolate flavor shine through, making it ideal to use in baked goods like chocolate cake.

You are wondering what is in that can of Hersey's cocoa in the back of your cupboard (the same one your mother bought over the years) aren't you? Its classic natural cocoa powder, although nowadays you have a 2nd choice: Hersey's Special Dark, a blend of natural and Dutch process cocoas.
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