IT For Ulta Velvet Luxe Goddess Kabuki Brush

Back in August 2019, I learned It Cosmetics had discontinued its amazing Velvet Luxe line of makeup brushes after visiting Ulta intent on buying a 2nd brush. This was a crazy business move as my review of the superior line of brushes describes:

This and all of the following photos relate to the last paragraph of the blog. :) Wow, I especially love the oval ring, post earrings, and matching necklace.

Here's a snippet of my review: "'Last year I bought a quality makeup brush from the IT For Ulta Velvet Luxe line. The brushes in this particular line, are plush, soft, firm, precise in the application; and never, ever shed. In other words, everything we want: It is hands down the best makeup brush I've ever used!'"

Fortunately, I found 4 of the coveted sizes of the brushes on eBay, paying bargain prices for them as it turns out! Unfortunately, the one that got away I still pine for, namely the Velvet Luxe Goddess Kabuki Brush. I can make do with the brushes I now own, but every now and then I still go online to see if somebody, somewhere, anywhere is selling my longed-for kabuki brush. Makeup brushes must be sold new-and-never-used for me to buy them, and as we get further and further away from 2019, there's little chance the kabuki brush will be listed on eBay or elsewhere. A makeup maven who buys closeouts would have to discover it stashed in her basement for us to see it listed for sale again, but if I ever find it, my set will be complete.😍

By becoming a more mindful shopper and an under buyer, I make fewer mistakes, avoid buyer's remorse and save a few bucks along the way. But the other side of the coin is, I also must accept losing out on a few desired articles. However, on balance, I think I come out ahead. 

Material things will come and go. Something new always replaces an old wish that vanishes.

No engagement is needed, I just love this ring.😀

All the lovely things posted today on this blog are on my Fairy Godmother Wish List but wisely I decided not to buy them. However, the kabuki brush I'll snatch up for a good price if ever, ever I see it again!

You can't always get what you want

But if you try sometimes well you might find

You get what you need.🎶  Mick Jagger

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On THE SAVVY SHOPPER, I don't normally write sales-flash posts on products. Occasionally, I'll post a too-good-to-ignore sale alert on the blog's Facebook page, where such up-to-the-minute (act now!) information works better. Here (by design) readers can go back 10 years to read blogs that mostly keep their relevance. The advice and tips don't date like this present blog entry will eventually do ... in a day? ... a week? ... or a month's time. (Well, we will ... together ... find out.)

But a price drop on a stellar makeup brush (that is also unwisely being discontinued) is too good not to share!

Last year I bought a quality makeup brush from the IT For Ulta Velvet Luxe line. The brushes in that particular line, are plush, soft, firm, precise in the application; and never, ever shed. In other words, everything we want: It is hands down the best makeup brush I've ever used! 

Retailing at $48, I was happy to get it on sale for $24. In the future, I knew I had to buy more makeup brushes in the Velvet Luxe line to replace inferior brushes ... when they again went on sale. Although on sale, the money still adds up! 

Not until a year later did I return to Ulta to buy my 2nd (a blush) brush. To my great surprise, Ulta is out of stock of the It Velvet Luxe blush brush (as well as many of the other Velvet Luxe brushes which do other jobs expertly). Why??? Because IT Cosmetics is in the process of discontinuing their Velvet Luxe variety of brushes. Insane!!! ~~ as their new brushes  -- at the same price -- are inferior! They are not as soft or plush! So double trouble!!

Readers, the light at end of the tunnel is ...  you can (while supplies last) still buy the IT For Ulta Velvet Luxe brushes on eBay for even less money than Ulta's best sale price.

I own 4 of the IT Velvet Luxe brushes: LBD Powder #307; Plush Foundation #304 (a multi-tasker, I use it for blush and bronzer); Soft Focus Sculpting #315 (blush); and I just ordered the Empress Fan brush #324 (such a price drop why not? ... to set makeup with finishing powder). I also like the Kabuki brush -- it's the biggest of the brushes. If you don't mind the size, you can use it in place of  the #307 and #324 brushes. Truly once you pay for an item and walk out the door, it's nobody's business how you use it!

As to why IT Cosmetics is replacing their superior Velvet Luxe brushes with less plush, or stiffer bristles I haven't a clue. THE SAVVY SHOPPER doesn't like change unless it's an improvement. :(


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IT's Velvet Luxe LBD Makeup Brushes For Ulta

Quality makeup brushes are necessary, but usually pricey! With cheap brushes, shedding is often a problem. After I tired of picking tiny hairs off my face, I walked over to Ulta to buy an IT Powder Brush For Ulta (lists for $48)  from the company's Velvet Luxe LBD line. Fortunately, it was half price on promotion. 

This powder brush is a makeup tool I love! The handle is easy to hold and control. The brush is dense; soft; and gives an even application for a smooth finish. After daily use for the last 8 months, there is absolutely no shedding of bristles.

If you are going to splurge on one cosmetic brush, this is the one to buy.

Recently IT launched a travel kit of 5 brushes, however, I think it's a waste of money. Full-size brushes don't take up much room in a suitcase, nor add significant weight. Instead: Splurge on one good brush that you use daily ... for me it was IT's Velvet Luxe LBD powder brush. For you it could be the retailer's blush, or eyeshadow brush. Whatever cosmetic you use daily, buy a good cosmetic brush to apply it.

With its sales and rewards, Ulta is an excellent retailer to pick up cosmetics and makeup tools.


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